The Importance of Reaching the Hispanic Voter
  • A record number of 11.2 million Hispanics voted in the 2012 Presidential election.
  • Between 2008 and 2012, the number of eligible Hispanic voters increased by 19% from 19.5 million to 23.4 million.
  • By 2050, the Hispanic population is expected to nearly double, accounting for as high as 29% of the U.S. population.
  • Targeting this lucrative segment will be key to increasing share as the number of eligible Hispanic voters will continue to grow rapidly.
Hispanic Voters in Presidential Elections from 1988-2012

Hispanic Share of Voters in Presidential Elections 2004-2012